Privacy Policy

Frame Reformer — Privacy Policy
Last updated: September 25, 2026

App name: Frame Reformer Package name: com.framefitness.mobile (Android) / Frame Reformer (iOS) Developer / legal entity: Frame Innovative Technologies Corp. ("Frame", "we", "our", "us") Privacy contact: support@framefitness.com

This Privacy Policy describes how Frame Innovative Technologies Corp. collects, uses, stores, shares and protects your personal information when you use the Frame Reformer mobile application published on Google Play and the Apple App Store, and the related online services that power it (together, the "App" or "Services"). Frame Innovative Technologies Corp. is the entity named as the developer on the Google Play store listing for Frame Reformer.

By creating an account or using the App you acknowledge this Privacy Policy. If you do not agree, please do not use the App.

1. Scope

This Policy applies to the Frame Reformer mobile app for phones and tablets. It also covers the Frame cloud services the App communicates with. It does not cover the software running on Frame reformer machines themselves, or third-party websites and services (such as Google, Apple, or wearable manufacturers), which are governed by their own privacy policies — even when you use the same email account across them.

2. Information We Collect

2.1 Information you provide
Account data: email address, password (stored only as a salted cryptographic hash), account verification and password-reset codes, and your acceptance of our legal documents.
Sign-in with Google / Apple: if you choose these options we receive the identifier, email address and name that Google or Apple provide, subject to the privacy choices you make with them.
Profile data: first name, last name, username, phone number (optional), gender, age range, height, weight, training level and experience level, weekly workout days, fitness goals, interests and activity level, country, preferred language and measurement units, and your reminder preference.
Profile photo (optional): an image you choose from your camera or photo library. It is stored in our cloud storage and shown only within your account.
Support communications: anything you send us when you contact support.
2.2 Health and fitness data (with your explicit permission)
Frame Reformer can connect to health platforms and wearable devices so you can see your activity, recovery and workout data alongside your reformer classes. We only access this data after you grant permission on each platform, and you can revoke it at any time.

Sources you can connect

Health Connect (Android), Apple Health / HealthKit (iOS) and Samsung Health, through our partner Rook (see Section 4).
Wearable cloud accounts such as Garmin, Fitbit, Oura, Polar, Whoop and Coros, which you authorize directly with the manufacturer.
Bluetooth heart-rate sensors (chest straps / arm bands) that you pair for live heart rate during a class.
Data types we read

Activity: steps, distance, active and total calories burned, exercise/workout sessions.
Heart: heart rate, resting heart rate, heart-rate variability (HRV).
Sleep: sleep sessions and stages.
Body measurements: weight, height, body-fat percentage, lean body mass and body-water mass.
Live heart rate streamed from a paired Bluetooth sensor while a session is active.
What we do not do with health data

We read only. Frame Reformer does not write data back to Health Connect or Apple Health.
We request only the data types listed above. Other Health Connect categories (for example blood glucose, blood pressure, menstruation, nutrition, oxygen saturation) are explicitly excluded from the App's permissions.
We never use health or fitness data for advertising, marketing profiling, or interest-based ads, and we never sell it.
We do not use it to make decisions about credit, insurance, employment or eligibility for any service.
2.3 Information shared when you connect to a Frame reformer or a Sync Room
Pairing your phone with a Frame reformer (QR scan). When you scan the QR code on a reformer, your phone is linked to that reformer's session. A copy of your profile (name, username, email, phone number if provided, profile photo or colour, height, weight, gender, age range, training preferences, goals, language, country and units) is sent to that reformer so it can personalise the class. If you have a heart-rate sensor connected, your live heart rate and estimated calories are streamed to the reformer during the class and shown on its screen. Classes you complete on that reformer are recorded against both your account and the reformer.

Studios and businesses. Frame reformers may be owned by a studio, gym or other business. The owner and authorised staff of that business can see, through the Frame dashboard, which users have paired with their reformers, the profile information listed above, and class-usage statistics for those sessions. Only pair with reformers operated by businesses you trust.

Sync Room (group classes). You can host a Sync Room from your phone so several reformers follow the same class together. Other participants who join with the room code can see your display name (or username), profile photo or colour, and your live status in the class (ready, playback position, microphone state). If voice chat is enabled, your voice is transmitted live to the other participants through our real-time audio provider (LiveKit) and is not recorded or stored. The 6-digit room code expires automatically; you can lock a room with a passcode, remove participants or end the room at any time. No heart-rate, health or body data is shared within a Sync Room.

2.4 Information collected automatically
Device and technical data: device model, operating system and version, App version, language, and time zone.
Crash and diagnostic data: when the App crashes or encounters an error we send a crash report to our error-monitoring provider (Sentry) containing the technical stack trace, device and OS information and App version. We do not deliberately include your name, email or health data in crash reports.
Usage data: which classes you start and complete, session summaries, streaks, time by class type and muscle group, trophies and progress statistics, and profile-completion status. This is used to show you your own progress, to recommend classes based on your goals and level, and to keep the product reliable.
Data stored on your device: the App keeps your sign-in token, profile, language, last paired heart-rate sensor, wearable configuration and recent Sync Rooms in local app storage so the App works smoothly. This is removed when you sign out or uninstall the App.
Business link request: if you ask us to send business-partnership information, we use the email address you enter only to send that email.
2.5 Device permissions and why we ask for them
Permission Why the App needs it
Camera To scan the QR code on a Frame reformer so you can link your phone to a session, and to take an optional profile photo.
Photos / media To choose an optional profile photo.
Bluetooth (scan / connect) To discover and connect to a Bluetooth heart-rate sensor.
Location (Android, older versions only) Android requires location permission to scan for Bluetooth devices on some OS versions. We do not collect, store or track your location.
Physical activity To read activity and exercise data through Health Connect.
Health Connect / Apple Health / Samsung Health To read the health data types listed in Section 2.2, only after you approve each one.
Microphone Only if you turn on voice chat in a Sync Room, to talk with other participants. Audio is streamed live and not recorded.
Notifications & foreground service To keep a live heart-rate session or a hosted Sync Room running and visible while you are in a class. We do not send marketing push notifications.
We do not collect your contacts, SMS, call logs, or precise location.

3. How We Use Your Information

We use personal information to:

create, secure and operate your account and profile;
link your phone to a Frame reformer during a class and show live heart rate;
show you your workouts, activity, recovery and body-metric trends and progress insights;
personalise class recommendations and in-app content;
keep the platform secure, prevent fraud and abuse, and diagnose and fix bugs;
respond to your support requests;
comply with legal obligations and enforce our Terms of Service;
improve the reliability and quality of the App.
Legal bases (EEA/UK users): performance of our contract with you (account, classes, progress), your consent (health and fitness data, optional photo, Bluetooth, camera), our legitimate interests (security, diagnostics, product improvement), and compliance with legal obligations.

4. How We Share Your Information

We do not sell personal information and we do not share it with advertisers or data brokers. We share data only with:

Rook (Rook Inc.) — our health-data integration partner. When you connect Health Connect, Apple Health, Samsung Health or a wearable account, Rook retrieves the data types listed above and delivers them to our servers on our behalf. Rook processes this data under contract with us and is not permitted to use it for its own purposes.
Wearable and health-platform providers (Google, Apple, Samsung, Garmin, Fitbit, Oura, Polar, Whoop, Coros) — only to the extent you authorize a connection with them; their handling of your data is governed by their own policies.
Cloud infrastructure and storage providers (Amazon Web Services) that host our servers, databases and uploaded images.
Real-time audio provider (LiveKit) to carry live voice chat in Sync Rooms; audio is transmitted only and not stored.
Frame reformers and the businesses that operate them, as described in Section 2.3, when you pair with a reformer.
Other Sync Room participants, limited to the display information described in Section 2.3.
Error-monitoring provider (Sentry) for crash and performance diagnostics.
Email delivery providers for account-verification, password-reset and service emails.
Google and Apple when you sign in with those services.
Frame Innovative Technologies Corp. affiliates and service providers who assist with operations, under confidentiality obligations.
Legal and professional advisors, and public authorities when required by law, legal process, or to protect the rights, safety and property of our users or the public.
A successor entity in the event of a merger, acquisition, financing or reorganisation, as permitted by law, in which case this Policy will continue to apply.

5. Data Retention and Deletion

Account and profile data is retained while your account is active.
Health and fitness data is retained while a source remains connected so we can show you your history. You can delete it at any time (see Section 7).
Reformer session snapshots and Sync Room records are retained as part of the session and class-usage history of the reformer and your account, and are removed when you delete your account.
Live heart-rate streams and voice chat are transient and are not stored after the session ends.
Crash reports are retained by our error-monitoring provider for a limited period (typically 90 days) and then automatically deleted.
Legal records (such as your acceptance of our policies and deletion requests) may be kept for as long as required by law or to resolve disputes.
When data is no longer needed for the purposes above we delete or irreversibly anonymise it.

6. Security

We protect your information with technical and organisational safeguards, including:

encryption of all data in transit using TLS (HTTPS);
encryption of data at rest in our cloud databases and storage;
passwords stored only as salted cryptographic hashes;
access controls that limit personnel access to production data on a need-to-know basis;
health and fitness data segregated and handled as sensitive data.
No system is completely secure. If we become aware of a breach affecting your personal information we will notify you and the relevant authorities as required by applicable law.

7. Your Choices and Rights

Manage health connections. In the App go to Profile → Wearables to connect or disconnect any source. Disconnecting revokes our access with that provider. You can also revoke permissions directly in Health Connect, the iOS Health app, Samsung Health or your wearable account settings.

Delete health and fitness data. In Profile → Wearables you can delete all synced health and fitness data from our servers at any time, without deleting your account.

Leave a reformer or Sync Room. Tap Disconnect in the App to unlink your phone from a reformer, or end/leave a Sync Room at any time; no further data is shared after that.

Delete your account. In the App go to Profile → Settings → Delete account. Deleting your account permanently removes your profile, personal details, photo, health and fitness data, wearable connections, reformer session snapshots and progress history from our systems. If you cannot access the App, email support@framefitness.com from your registered email address and we will delete your account for you. We may retain a minimal record of the deletion request and limited data required by law.

Your data-protection rights. Depending on where you live (including the EEA, UK, California and other US states, and other jurisdictions) you may have the right to access, correct, delete, or receive a copy of your personal information, to restrict or object to certain processing, to withdraw consent at any time (without affecting prior processing), and to lodge a complaint with your local data-protection authority. We do not discriminate against you for exercising these rights. To make a request, contact support@framefitness.com. We will verify your identity and respond within the time required by law.

8. Children

Frame Reformer is not directed to children under 13 (or the higher minimum age required in your country, such as 16 in parts of the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

9. International Data Transfers

Our servers and service providers may be located in countries other than your own, including the United States. Where we transfer personal information across borders we rely on safeguards required by applicable law, such as Standard Contractual Clauses, and take steps to ensure your data receives an adequate level of protection.

10. Third-Party Services

The App may contain links to, or integrate with, third-party services (for example Google, Apple, Samsung and wearable manufacturers). We are not responsible for their privacy practices. We encourage you to read their privacy policies before connecting them to Frame Reformer.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version at this URL with a new "Last updated" date and, for material changes, notify you in the App or by email before the changes take effect. Continued use of the App after the effective date means you accept the updated Policy.

12. Contact Us

Frame Innovative Technologies Corp. Developer of Frame Reformer (com.framefitness.mobile) Privacy requests: support@framefitness.com Support: support@framefitness.com